These new Lanique Spirit of Rose canned cocktails are being launched as a range of premixed cocktails perfect for consumers to choose as a way to enjoy the aromatic flavor of the brand's signature spirit.
The canned cocktails include the Lanique Rose Spritz and the Lanique Rose Fizz, which feature 5.5% and 6% ABVs, respectively. The drinks are being launched in 250ml slim cans for £4 each and are crafted with premium ingredients to give them an aromatic flavor experience for consumers to enjoy.
Managing Director Kieran Gandhi spoke on the new Lanique Spirit of Rose canned cocktails saying, "We are delighted to be launching our first ready to drink format for Lanique, in a category that is showing huge growth. Our premixed cocktails provide a great way to showcase Lanique’s versatility due to its unique flavour and 39% ABV strength. It’s been great to see the positive reaction we have already had to the cans, from retail to five star hotel stockists.”
What's Driving This Trend
- Premixed Cocktails
- The rise in popularity of canned premixed cocktails presents an opportunity for innovation in product design and branding.
- Canned Beverages
- The trend towards canned beverages, including cocktails, wine, and beer, offers opportunities for sustainability and convenience in packaging.
- Ready-to-drink Cocktails
- With the increased demand for ready-to-drink cocktails, there is an opportunity for innovation in flavor combinations and ingredient sourcing.
Who This Affects Most
- Alcohol Manufacturing
- Alcohol manufacturers can capitalize on the popularity of canned cocktails by creating their own premixed cocktails that appeal to their target audience.
- Packaging
- Packaging companies can explore innovative and sustainable packaging solutions for canned cocktails and other canned beverages.
- Hospitality
- The hospitality industry can offer canned cocktails as a way to appeal to consumers who prefer on-the-go drinks or as part of a hotel bar menu.
