Mirabeau is Teaming Up with Lic to Produce Alcoholic Popsicles
Justin Lam — July 12, 2018 — Lifestyle
References: dailymail & thedrinksbusiness
The summer heat can often be incredibly oppressive but thanks to rosé producer Mirabeau, we can all cool off with its new line of Frosé popsicles. Available at select Waitrose stores in the UK, these Frosé popsicles contain 8% alcohol and are crafted from Mirabeau’s classic Côtes De Provence rosé, which is a blend of Syrah, Grenache and Cinsault. The alcoholic rosé popsicles will be bolstered with English strawberry essence and are based on a secret recipe that perfectly marries summer fruit with beautifully crafted wine.
Produced in conjunction with frozen cocktail brand Lic, these Frosé popsicles will be available in Waitrose locations in Southampton, Watford, Bluewater and Oxford Street. Mirabeau's decision to work with Lic was done because of Lic's proven track record in crafting frozen cocktails with natural and quality ingredients.
Image Credit: Mirabeau
Produced in conjunction with frozen cocktail brand Lic, these Frosé popsicles will be available in Waitrose locations in Southampton, Watford, Bluewater and Oxford Street. Mirabeau's decision to work with Lic was done because of Lic's proven track record in crafting frozen cocktails with natural and quality ingredients.
Image Credit: Mirabeau
Trend Themes
1. Alcoholic Popsicles - Opportunity for alcoholic beverage companies to tap into the growing trend of frozen treats.
2. Crafted Wine - Potential for wineries to innovate by creating unique and flavorful wine-based popsicles.
3. Frozen Cocktail Brand - Opportunity for frozen cocktail brands to expand their product offerings and enter the popsicle market.
Industry Implications
1. Beverage - Alcoholic popsicles create new opportunities for the beverage industry to cater to a wider range of consumers.
2. Wine - Wine producers can explore the possibility of creating wine-based popsicles to attract a younger and more adventurous demographic.
3. Frozen Treats - Companies in the frozen treats industry can expand their product line by incorporating alcoholic popsicles into their offerings.
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