This Vermouth is Enhanced Through the Use Of French Botanicals
Rahul Kalvapalle — January 19, 2022 — Lifestyle
References: maisonmirabeau & thespiritsbusiness
Mirabeau, the famous wine brand based in the south of France, has collaborated with independent London-based distillery Vault Vermouth to create a limited-edition rosé vermouth that is a welcome addition to aperitif culture that takes its inspiration from the delicate botanical beverages of the Provence region.
Made using surplus quantities of Mirabeau's 2019 Vintage Pret-a-Porter cans of rose wine, the Rosé Vermouth uses grape spirit to strengthen the English vermouth, with the addition of pink peppercorns, rose petals, figs, lemon and herbs adding a delectably delicate and inviting character.
This highly aromatic vermouth may be blended with Mirabeau's rose gin to make a unique martini or negroni, but is also recommended to be enjoyed on the rocks or mixed with tonic water.
Image Credit: Maison Mirabeau
Made using surplus quantities of Mirabeau's 2019 Vintage Pret-a-Porter cans of rose wine, the Rosé Vermouth uses grape spirit to strengthen the English vermouth, with the addition of pink peppercorns, rose petals, figs, lemon and herbs adding a delectably delicate and inviting character.
This highly aromatic vermouth may be blended with Mirabeau's rose gin to make a unique martini or negroni, but is also recommended to be enjoyed on the rocks or mixed with tonic water.
Image Credit: Maison Mirabeau
Trend Themes
1. Limited-edition Beverages - Collaborations between alcohol brands and distilleries create opportunities for limited-edition beverages that cater to the preferences of specific markets.
2. Botanical-infused Products - Incorporating botanical ingredients into alcoholic products can add complexity and appeal to traditional drinks such as vermouths and gins.
3. Dual-purpose Beverages - Creating beverages that can be used both as a standalone drink or a mixer offers versatility and convenience for consumers.
Industry Implications
1. Alcoholic Beverages - Alcohol brands may incorporate unique ingredients and production methods to appeal to changing consumer preferences.
2. Collaborative Product Development - Partnerships between different companies can facilitate the creation of innovative products that combine the strengths of each partner.
3. Sustainable Beverages - Using surplus ingredients can create opportunities for sustainable practices while also offering unique and interesting flavor profiles.
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