De Soi, the beverage brand co-founded by Katy Perry and Morgan McLachlan, launched a new sparkling non-alcoholic aperitif called Très Rosé that was inspired by rosé wine. The refreshing summertime sipper is full of tart yet soft notes of strawberry and rooibos, plus a beneficial boost form adaptogens like lion's mane and saffron.
This 35-calorie canned beverage is free from artificial colors and flavors, and it stands out as an option for those who want to a full-flavored experience that doesn't hinge on alcohol. When it comes to pairing this product with food, the brand recommends Prosciutto-wrapped melon, goat cheese and fig crostini, caprese salad or grilled shrimp canapes.
The appeal of rosé wine, aperitifs and ready-to-drink beverages converge in this aperitif, which offers versatility, convenience and portability.
Key Themes Behind This Trend
- Non-alcoholic Aperitifs
- Disruptive innovation opportunity: Developing more sophisticated and flavorful non-alcoholic alternatives for individuals seeking a full-flavored experience without alcohol.
- Adaptogens in Beverages
- Disruptive innovation opportunity: Incorporating adaptogens like lion's mane and saffron into beverages to provide added health benefits and differentiation in the market.
- Convenience and Portability in Beverages
- Disruptive innovation opportunity: Creating ready-to-drink beverages that are convenient, portable, and suitable for various occasions.
Where This Applies
- Beverage Industry
- Disruptive innovation opportunity: Developing new beverage formulations that cater to consumers looking for non-alcoholic and health-focused alternatives.
- Food Pairing Industry
- Disruptive innovation opportunity: Expanding the range of food pairing options specifically designed to complement non-alcoholic aperitifs.
- Ready-to-drink Industry
- Disruptive innovation opportunity: Designing innovative packaging and product formats that prioritize convenience and portability for ready-to-drink beverages.
