De Soi Introduces the Très Rosé Canned Apéritif Across the U.S.
Kanesa David — June 26, 2023 — Lifestyle
References: drinkdesoi & bevnet
De Soi, a brand specializing in premium non-alcoholic sparkling apéritifs, proudly unveils its latest offering, Très Rosé. De Soi's Très Rosé can be attributed to the collaborative efforts of renowned global pop sensation Katy Perry and acclaimed Master Distiller Morgan McLachlan, who together have combined their expertise and passion to craft this captivating offering.
Encased in a convenient canned format, this apéritif offers an enticing blend of flavors and aromas that evoke the essence of rosé wine. Très Rosé is characterized by its lively pink color, bright flavor profile, and beautifully designed can.
“With Très Rosé, we wanted to create a flavor that truly embodies the feeling of summer. Each sip takes you to a sun-drenched beach, a sparkling pool or a tropical island paradise,” says De Soi Co-Founder Katy Perry. “As someone who loves creating magical experiences, I can’t wait to share Très Rosé as a refreshing and delicious way to seize the fun of summer.”
Image Credit: De Soi
Encased in a convenient canned format, this apéritif offers an enticing blend of flavors and aromas that evoke the essence of rosé wine. Très Rosé is characterized by its lively pink color, bright flavor profile, and beautifully designed can.
“With Très Rosé, we wanted to create a flavor that truly embodies the feeling of summer. Each sip takes you to a sun-drenched beach, a sparkling pool or a tropical island paradise,” says De Soi Co-Founder Katy Perry. “As someone who loves creating magical experiences, I can’t wait to share Très Rosé as a refreshing and delicious way to seize the fun of summer.”
Image Credit: De Soi
Trend Themes
1. Premium Non-alcoholic Sparkling Aperitifs - The trend of premium non-alcoholic sparkling aperitifs presents an opportunity for innovative flavors and packaging that capture the essence of traditional alcoholic beverages.
2. Convenient Canned Formats - The trend of creating aperitifs in convenient canned formats opens up possibilities for on-the-go consumption and easy storage, appealing to busy consumers.
3. Collaborative Product Development - The trend of collaboration between celebrities and experts in product development allows for unique and captivating offerings that resonate with consumers.
Industry Implications
1. Beverage - In the beverage industry, there is an opportunity to create innovative non-alcoholic sparkling aperitifs that cater to health-conscious consumers.
2. Packaging - The packaging industry can explore designs and materials that enhance the convenience and portability of canned aperitifs.
3. Entertainment - The entertainment industry can leverage celebrity collaborations to create limited edition aperitifs that appeal to fans and create buzz.
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