With the wellness industry continuing to bleed into other aspects of consumers' lives, a California vodka brand called Ving Vodka has debuted kale-infused vodka. Made with organic ingredients and premium vodka, the new spirit is perfect for making veggie-infused cocktails that even Gwyneth would approve of.
Ving Vodka's new kale-infused vodka is a veggie-rich spirit that is locally made from "the freshest and cleanest, organic kale, lemon, and cucumber from organic certified farms." As Ving’s creator and CEO Flo Vinger explains, all of the veggies are inspected by hand to ensure the highest quality possible. The superfood medley is then infused with premium vodka for a small-batch 'sipping' spirit that is just 97 calories per serving. Best of all, the vodka is completely free of fat, sugar, cabs, gluten, and other additives.
Image Credit: <i> Ving Vodka.</i>
What's Driving This Trend
- Wellness-infused Alcoholic Beverages
- Wellness-focused consumers seek out healthful alcoholic beverages with functional ingredients and lower calories to align with their healthier lifestyles.
- Organic Farm-to-bottle Spirits
- Consumers increasingly demand transparency and sustainability in their food and beverages, driving growth in organic, small-batch farm-to-bottle spirits crafted from locally sourced ingredients.
- Veggie-based Spirits
- As plant-based diets and wellness trends continue to grow in popularity, there is a rise in veggie-based spirits that use fresh, organic produce to create unique flavor profiles that appeal to conscious consumers.
Who This Affects Most
- Alcoholic Beverage
- Distilleries can explore healthy, organic, and plant-based ingredients to create wellness-focused alcoholic beverages that cater to health-conscious consumers.
- Organic Farming
- Organic farming can capitalize on consumer demand for transparent and sustainable food and beverage products by providing high-quality, locally sourced organic produce for farm-to-bottle spirits.
- Hospitality and Events
- As consumers look for healthier cocktail options, bars, and event spaces can offer healthful, low-calorie, and veggie-centric craft cocktails, supporting wellness trends and appealing to health-conscious consumers.
