The Ten Locks Pod Pea Vodka is a new spirit being launched in the UK as a sustainable take on vodka that's perfect for being used in your choice of cocktail recipe or enjoyed straight up. The spirit is crafted with a climate-position formula that includes 100% British peas to achieve sweet notes in the mix along with savory and silky finishing touches and a drop of citrus. Featuring a 40% ABV, the spirit will be launched with an expensive PR and marketing campaign throughout 2023 to help get the word out about the vodka.
Head of Commercial Becky Davies commented on the Ten Locks Pod Pea Vodka saying, "We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that raises the bar and inspires conversation while being tightly linked to our key brand pillars around positive change.”
What's Driving This Trend
- Sustainable Spirits
- Opportunity for developing alcoholic beverages made with environmentally friendly ingredients to cater to conscious consumers.
- Natural Flavor Innovation
- Opportunity for using unique, non-traditional ingredients to create spirits with distinct and appealing tastes.
- Climate-positioned Formulas
- Opportunity for developing spirits that represent climate-positive views, raising environmental awareness and demonstrating commitment to sustainability.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for creating eco-friendly alcoholic beverages targeting customers who prioritize sustainability in their purchasing decisions.
- Food and Beverage
- Opportunity for using sustainable and unique ingredients in a variety of beverages to create memorable segments of a comprehensive menu.
- Marketing and PR
- Opportunity for creating innovative marketing and communication strategies for sustainable and climate-positioned beverages, leveraging the strong trend towards conscious consumption and positive change.
