The Northern Lights Cannabis-Flavored Vodka is Arriving in the UK
Michael Hemsworth — December 17, 2021 — Marketing
References: reddistillery & conveniencestore
The Northern Lights cannabis-flavored vodka is being launched by the Real English Drinks Distillery as part of its Chronic premium alcohol range that will offer curious consumers a great option to pick up.
The spirit features a 37.5% ABV and is being launched into the market with a promotion for independent retailers to receive one free bottle for every five they purchase as part of a case deal. The product speaks to the increased demand for cannabis products in the UK.
Master Distiller Neil Patterson commented on the new Northern Lights cannabis-flavored vodka saying, "The UK is now the second-largest consumer of cannabinoids in the world and the vodka category is in growth, largely driven by flavour innovation. The timing is very deliberate. There will be shoppers curious to try the taste, sure, but for us, this is a truly superb drink and the RRP reflects that.”
The spirit features a 37.5% ABV and is being launched into the market with a promotion for independent retailers to receive one free bottle for every five they purchase as part of a case deal. The product speaks to the increased demand for cannabis products in the UK.
Master Distiller Neil Patterson commented on the new Northern Lights cannabis-flavored vodka saying, "The UK is now the second-largest consumer of cannabinoids in the world and the vodka category is in growth, largely driven by flavour innovation. The timing is very deliberate. There will be shoppers curious to try the taste, sure, but for us, this is a truly superb drink and the RRP reflects that.”
Trend Themes
1. Cannabis-inspired Spirits - More alcoholic beverage companies are exploring new flavor innovations inspired by cannabis as demand for these products increases among consumers.
2. Independent Retail Marketing - Offering promotions to independent retailers that drive foot traffic and sales is a trend that emerging brands can use to elevate their brand awareness and maximize distribution.
3. Premium Alcoholic Beverages - Consumers are willing to pay a premium for unique and high-quality alcoholic beverages, presenting opportunities for distilleries to innovate and create new products that fill this gap in the market.
Industry Implications
1. Alcoholic Beverages - Distilleries and breweries have the opportunity to capitalize on the trend of cannabis-inspired spirits to create unique and innovative products that set them apart in the market.
2. Independent Retailers - Independent retailers can take advantage of promotions offered by emerging brands like Real English Drinks Distillery to attract curious consumers and increase sales.
3. Cannabis Industry - The increasing popularity of cannabis-inspired products in the alcoholic beverage industry presents new opportunities for cannabis companies to expand their product lines and appeal to a wider consumer base.
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