Nowadays, available in Low Dose and Micro Dose varieties, newly launched as the first nationally available cannabis-infused spirit. This product was created "to bridge the gap between non-alcoholic and alcoholic products" and it does so in a familiar bottled format that delivers a light buzz within 15 minutes of consumption. Like alcohol, this cannabis-infused spirit can be served as a shot, poured over ice, or incorporated into a cocktail.
Led by a desire to have a healthier lifestyle and unique experiences, consumers are drinking less alcohol and exploring alternative social tonics. Cannabis-infused spirits offer a refreshingly different way for adults to experience a buzz while socializing, without the negative effects of alcohol. As such, many consumers are opting for alternative beverages and embracing a more mindful approach to socializing.
Why This Trend Is Growing
- Cannabis-infused Beverages
- As consumers explore alternative social tonics, cannabis-infused beverages offer a new way to experience a buzz while socializing.
- Non-alcoholic Alternatives
- As consumers opt for alternative beverages, there is a growing demand for non-alcoholic options that deliver a light buzz.
- Mindful Socializing
- With a focus on healthier experiences, consumers are embracing a more mindful approach to socializing and seeking out products that align with their values.
Industries Being Reshaped
- Beverage Industry
- As the demand for alternative social tonics grows, companies within the beverage industry should consider developing cannabis-infused beverages and non-alcoholic alternatives.
- Hospitality Industry
- As consumers become more mindful about their experience when socializing, the hospitality industry can provide unique experiences that cater to this trend, such as specialty events and non-alcoholic bars.
- Cannabis Industry
- The cannabis industry has a unique opportunity to develop cannabis-infused spirits and other products that bridge the gap between non-alcoholic and alcoholic products, catering to consumers seeking a healthier lifestyle and unique experiences.
