Nowadays Cherry is Zero-Proof, THC-Infused & Limited-Edition
Laura McQuarrie — April 23, 2025 — Lifestyle
References: instagram & beveragedaily
Nowadays Cherry is a summery launch from cannabis-infused spirit brand Nowadays, and this limited-edition flavor provides a light, social buzz within 15 minutes. The 750ml bottle is infused with 5mg of THC per 1.5-ounce serving, and the fruity flavor offers a refreshing and uplifting experience with sweet notes and a crisp finish.
A new generation of drinkers are embracing alcohol alternatives—so long as they're vibrant, flavorful and offer a new kind of buzz while still delivering the social connection and sensory experience they crave.
Like other low-dose, zero-proof spirits from Nowadays, this one makes it easy for adults to tailor their desired result. Nowadays describes its 5mg dose as "ideal for those who are familiar with THC or looking to step up from our micro-dose." Nowadays Cherry can be combined with a beverage of choice to create a delicious mocktail or enjoyed on its own over ice.
A new generation of drinkers are embracing alcohol alternatives—so long as they're vibrant, flavorful and offer a new kind of buzz while still delivering the social connection and sensory experience they crave.
Like other low-dose, zero-proof spirits from Nowadays, this one makes it easy for adults to tailor their desired result. Nowadays describes its 5mg dose as "ideal for those who are familiar with THC or looking to step up from our micro-dose." Nowadays Cherry can be combined with a beverage of choice to create a delicious mocktail or enjoyed on its own over ice.
Trend Themes
1. Thc-infused Beverages - The rising popularity of THC-infused beverages offers a unique, legal high, merging the cannabis and beverage industries for adult consumers seeking alternative experiences.
2. Zero-proof Spirits - Zero-proof spirits present a compelling option for consumers seeking a flavorful, non-alcoholic alternative that still facilitates social interaction and enjoyment.
3. Personalized Consumption - Consumers are increasingly interested in products that allow for personalized dosing, enabling them to tailor their experience for comfort or enhanced social engagement.
Industry Implications
1. Cannabis Beverage Industry - Innovations within the cannabis beverage industry are expanding rapidly, catering to a growing segment of consumers looking for alternatives to traditional alcoholic drinks.
2. Non-alcoholic Beverage Market - The non-alcoholic beverage market is evolving with innovative products that offer complex flavors and social benefits similar to alcohol, without the side effects.
3. Health and Wellness Sector - The health and wellness sector is driving interest in products that combine sensory pleasure with mindful consumption habits, emphasizing wellness-focused alternatives to alcohol.
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