Modern cocktails are often crafted with a visual presentation in mind, and Google recently delved into this idea by crafting the UK's most Instagrammable cocktail. Beginning with a study, Google utilized a team of social media experts to analyze the 10,000 most engaging UK Instagram posts with #cocktail in 2018. According to the team, the most popular hashtags to #cocktail included #pink, #neon, #glutenfree, and #vegan, while ingredients like lemon, elderflower, and smoke were also prominently featured in these posts.
With this knowledge in hand, Google worked with mixologist Matt Hollidge to craft the UK's most Instagrammable cocktail. The final creation was officially dubbed the Not Pink Drink and was crafted using gin, elderflower liqueur, butterfly pea flowers, half a lemon, a dash of orange water, and Indian tonic water. The cocktail was also garnished with pink macaroons and viola petals.
Image Credit: Google
What's Driving This Trend
- Visual Cocktails
- Innovative cocktails that prioritize visual appeal in their presentation.
- Instagrammable Drinks
- Cocktails and drinks specifically designed to be shared and posted on social media platforms like Instagram.
- Ingredient-driven Cocktails
- Cocktails that prioritize the creative use of specific ingredients to entice and attract customers.
Who This Affects Most
- Hospitality Industry
- Hotels, bars, and restaurants can adopt these trends to enhance their drink menus and appeal to visually-driven customers.
- Food and Beverage Industry
- Companies within this industry can invest in research and development to develop new trendy ingredients for cocktails and drinks.
- Social Media Industry
- Social media platforms can work with brands within the hospitality industry to provide unique and engaging content for their users.
