Kona’s Street Market is a cocktail bar based in San Francisco that takes inspiration from street markets from around the globe and it serves uniquely colored and textured drinks like the Red + Blue. This cocktail gets its character from ingredients like Appleton Estate Rum, Smith & Cross Rum and Amontillado Sherry, plus ube-coconut cream, pineapple and salted jackfruit whip.
This unconventional, purple-colored cocktail was inspired by a layered dessert known as halo-halo, which is widely considered the unofficial national dessert of the Philippines.
This is just one of the colorful drinks on the menu at Kona’s Street Market and it taps into consumers' appetite for adventure and curiosity regarding globally inspired flavors. Eager to explore other cultures in a safe way, people are turning to food and beverages without having to physically travel to new places.
Image Credit: Allison Webber
Key Themes Behind This Trend
- Global Cuisine-inspired Cocktails
- Cocktail bars and mixologists can experiment with globally-inspired flavors and ingredients to create unique, colorful cocktails.
- Texture-driven Drinks
- Bars and restaurants can incorporate unique textures and toppings into cocktails for a sensory experience that sets them apart.
- Safe Adventurous Experiences
- Consumers are seeking out food and beverage experiences that allow them to explore other cultures without having to physically travel to new places.
Where This Applies
- Food and Beverage
- Bars and restaurants can use unconventional ingredients and flavors to create unique and adventurous food and beverage offerings.
- Hospitality and Tourism
- Hotel bars and restaurants can take inspiration from street markets and local cuisine to create unique experiences that reflect the local culture.
- Alcohol and Spirits
- Alcohol brands and distilleries can partner with bars and mixologists to showcase their products in unique, globally-inspired cocktails.
