What is the trend of purple yam cocktails?

Creating cocktails with purple yams as the key ingredient to add natural color, flavor and a global flair.

What is the trend of alternative spirit mixology?

Experimenting with alternative spirits to create unique and intriguing cocktails that appeal to adventurous and curious drinkers.

What is the trend of coconut milk blends?

Using a blend of coconut milks to add creaminess and depth of flavor to cocktails while offering a dairy-free option for consumers.

What are the implications for the beverage industry?

Developing new and innovative cocktail offerings that utilize unique ingredients and flavor combinations to appeal to consumers looking for exotic and Instagram-worthy experiences.

What are the implications for the hospitality industry?

Incorporating global and cultural influences into drink menus to create a unique and memorable experience for guests at bars and restaurants.

What are the implications for the food & beverage industry?

Developing complementary food and snack offerings that pair well with innovative and adventurous cocktails, creating a complete experience for consumers.

Scotch Whisky Coladas : scotch whisky colada

Scotch Whisky Coladas

Golden Hour-Inspired Cocktail Kits Image 1

Wildhawk's Mekong Sleepwalker Features Ube, Coconut & Orange

Laura McQuarrie — November 13, 2021 — Lifestyle

References: instagram & sf.eater

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Rather than creating a classic piña colada cocktail with rum, Wildhawk's co-bar manager Christian “Suzu” Suzki set out to do something different and crafted a brightly colored scotch whisky colada. Dubbed Mekong Sleepwalker, this remixed version of a classic cocktail served in San Francisco, California is made with ube extract, a blend of two coconut milks and orange.

Earthy, amethyst-colored cocktails are having a moment in San Francisco's bar scene thanks to ube, a purple yam originally from the Philippines. The mild, nutty and sweet tuber is appealing for its ability to add a vibrant purple color to food and beverages without the need for chemical additives. This globally inspired flavor is popping up in Filipino-inspired cocktails that help to share globally inspired experiences in an Instagram-worthy way.

Trend Themes

Purple Yam Cocktails — Creating cocktails with purple yams as the key ingredient to add natural color, flavor and a global flair.
Alternative Spirit Mixology — Experimenting with alternative spirits to create unique and intriguing cocktails that appeal to adventurous and curious drinkers.
Coconut Milk Blends — Using a blend of coconut milks to add creaminess and depth of flavor to cocktails while offering a dairy-free option for consumers.

Industry Implications

Beverage — Developing new and innovative cocktail offerings that utilize unique ingredients and flavor combinations to appeal to consumers looking for exotic and Instagram-worthy experiences.
Hospitality — Incorporating global and cultural influences into drink menus to create a unique and memorable experience for guests at bars and restaurants.
Food & Beverage — Developing complementary food and snack offerings that pair well with innovative and adventurous cocktails, creating a complete experience for consumers.

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