Sure Shot Spirits' 'Root Out' is a Root Beer-Flavored Whisky
Laura McQuarrie — February 14, 2018 — Lifestyle
References: rootoutwhisky & bevindustry
Over the past few years, there has been a ton of crossovers within the alcohol industry, including everything from wine packaged like beer to vodka-tequila fusions—Root Out from Sure Shot Spirits is set to add even more variety to the mix.
Root Out is a root beer-flavored whisky that offers a unique drinking experience, especially for those who steer clear of the spirit for its strong taste. At the base of the new product is a blended Canadian whisky that is aged four a period of four years in a American Oak barrels from bourbon.
With added root beer flavoring and just a touch of vanilla, the whisky is a rich, soda-inspired new alcohol product that is set to be available at select high-end restaurants, lounges, bars and stores.
Root Out is a root beer-flavored whisky that offers a unique drinking experience, especially for those who steer clear of the spirit for its strong taste. At the base of the new product is a blended Canadian whisky that is aged four a period of four years in a American Oak barrels from bourbon.
With added root beer flavoring and just a touch of vanilla, the whisky is a rich, soda-inspired new alcohol product that is set to be available at select high-end restaurants, lounges, bars and stores.
Trend Themes
1. Crossover Alcoholic Beverages - Creating innovative crossovers within the alcohol industry, such as soda-flavored whisky, offers unique drinking experiences.
2. Flavor-infused Spirits - Adding popular flavors, like root beer, to spirits provides new and enticing options for those seeking alternative tastes.
3. Premium Drink Experiences - Offering soda-flavored whisky at select high-end establishments creates a premium drinking experience for consumers.
Industry Implications
1. Alcoholic Beverages - The alcohol industry can explore new flavor combinations to attract a wider range of consumers.
2. Hospitality and Entertainment - Restaurants, lounges, and bars can offer innovative drink options to enhance their menu and attract customers.
3. Retail - Selective retail stores can carry unique alcoholic beverages to cater to the evolving preferences of consumers.
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