New England-based whiskey maker WhistlePig has announced the launch of its WhistlePig PiggyBack Devil’s Slide, a (mostly) non-alcoholic rye whiskey that has been aged for six years before being "undistilled" at the WhistlePig Farm & Distillery.
According to the company, the unconventional rye whiskey does contain between 0.5% to 1% ABV. However, this is not enough to deliver a substantial buzz, which is why WhistlePig is marketing the product to non-drinkers who would like to indulge in the taste and ritual of enjoying a premium whiskey.
In addition, the experts at WhsikeyPig have recommended a few creative mocktail recipes that are designed to best take advantage of the new buzz-free rye. For example, bar manager Grey Miller suggests trying his mocktail recipe called 'The Best Part of Wakin’ Up,' a new twist on the Irish Coffe that combines Devil's Slide with maple syrup and freshly ground java.
Image Credit: Whistlepig
Key Themes Behind This Trend
- Non-alcoholic Spirits
- The rise of non-alcoholic spirits in the market offers an opportunity for distilleries to produce and market innovative alcohol-free products for non-drinkers and health-conscious consumers.
- Mocktail Mixology
- As non-alcoholic spirits gain popularity, there is an opportunity for mixologists to create innovative and flavorful mocktail recipes that feature these buzz-free alternatives.
- Undistilled Spirits
- Distilleries can explore the opportunity to produce novel undistilled spirits that offer the taste and ritual of premium spirits but without the alcohol content.
Where This Applies
- Distilleries
- Distilleries can innovate their product line with alcohol-free spirits to tap into the growing market of non-drinkers and health-conscious consumers who still crave the taste and experience of premium spirits.
- Hospitality
- As non-alcoholic spirits gain popularity, hospitality businesses can cater to health-conscious consumers and non-drinkers by offering a variety of mocktails that feature these innovative buzz-free alternatives.
- Beverage Retail
- Beverage retailers can expand their product offerings with non-alcoholic alternatives and capitalize on the trend of non-drinkers seeking high-end mocktail ingredients like non-alcoholic whiskey and gin.
