During Dry January, many adults are abstaining from drinking alcohol and exploring innovative zero-alcohol options, including new releases like WhistlePig's non-alcoholic whiskey cocktail. The Dank & Dry Old Fashioned is a ready-to-drink option that gets its hazy qualities from non-psychoactive cannabis terpenes. “At the intersection of non-alc and cannabis trends, terpenes offer a new frontier for flavor that we couldn’t resist experimenting with,” said Meghan Ireland, WhistlePig’s head blender, “The results are fire, with terpenes adding aromas and mouthfeel that are often missing from non-alc innovation.”
This bottled cocktail from WhistlePig is based on the brand's signature Barrel Aged Maple Old Fashioned recipe and Vermont cannabis terpenes cultivated in whiskey barrels.
The Dank & Dry Old Fashioned Cocktail can be purchased on its own or as part of the Hot Box Bundle, which pairs the non-alcoholic whiskey cocktail with a pig-shaped cocktail smoker and a bag of cocktail smoking chips.
What Makes This Trend Stand Out
- Zero-alcohol Options
- The rising popularity of Dry January has led to an exploration of innovative zero-alcohol options, such as WhistlePig's non-alcoholic whiskey cocktail.
- Non-psychoactive Cannabis Terpenes
- Terpenes derived from cannabis are offering a new frontier for flavor in the non-alcoholic beverage industry, as seen in WhistlePig's Dank & Dry Old Fashioned cocktail.
- Ready-to-drink Cocktails
- Ready-to-drink options like WhistlePig's Dank & Dry Old Fashioned cocktail are gaining traction among consumers who seek convenient and flavorful non-alcoholic alternatives.
Sectors Adopting This
- Beverage Industry
- The beverage industry has the opportunity to capitalize on the rising demand for zero-alcohol options by introducing innovative and flavorful non-alcoholic beverages.
- Cannabis Industry
- The cannabis industry can explore the use of non-psychoactive cannabis terpenes as a way to enhance flavors in various products, including non-alcoholic beverages.
- Hospitality Industry
- The hospitality industry can attract a wider range of customers by offering ready-to-drink non-alcoholic cocktails with unique and enticing flavors, such as WhistlePig's Dank & Dry Old Fashioned cocktail.
