Whitley Neill is Launching Alcohol-Free Versions of its Core Products
Michael Hemsworth — October 18, 2022 — Lifestyle
References: whitleyneill & foodbev
Whitley Neill has announced a new range of alcohol-free products being launched in the UK to offer consumers with a way to enjoy their favorite cocktails without the alcohol.
The products are all alcohol-free version of the brand's existing core range of spirits, and come in Raspberry, Rhubarb & Ginger, Spiced Dry and Blood Orange flavors. The products are each dealcoholized with a spinning cone vacuum column that boils liquid at a temperature that's much lower to help the spirit retain its flavors and top notes.
Marketing Director at Halewood Artisanal Spirits Rachel Adams spoke on the new Whitley Neill products saying, "Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well-trusted brands."
The products are all alcohol-free version of the brand's existing core range of spirits, and come in Raspberry, Rhubarb & Ginger, Spiced Dry and Blood Orange flavors. The products are each dealcoholized with a spinning cone vacuum column that boils liquid at a temperature that's much lower to help the spirit retain its flavors and top notes.
Marketing Director at Halewood Artisanal Spirits Rachel Adams spoke on the new Whitley Neill products saying, "Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well-trusted brands."
Trend Themes
1. Alcohol-free Spirits - The demand for alcohol-free spirits is increasing, creating opportunities for brands to offer a wider range of non-alcoholic options for consumers.
2. Dealcoholization Technology - Innovations in dealcoholization technology are allowing brands to create high-quality alcohol-free spirits with the same flavors and top notes as their alcoholic versions.
3. Moderation-focused Marketing - Marketing strategies focused on moderation and responsible drinking are becoming more important for brands as consumers seek to reduce their alcohol consumption.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage companies can expand their product offerings and reach a wider audience by introducing alcohol-free versions of their core products.
2. Hospitality - Hospitality venues can cater to a wider range of customers and increase sales by offering a variety of high-quality alcohol-free spirits and cocktails.
3. Health and Wellness - The rise of alcohol-free spirits provides health and wellness brands with an opportunity to promote responsible drinking and positive lifestyle choices.
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