Naked Life Spirits launched a range of low-calorie non-alcoholic cocktails in a ready-to-drink canned format. The Melbourne-based company, Naked Life, is known for its sugar-free sodas and iced teas. The brand's expansion into the non-alcoholic beverage field responds to a clear shift in Australian drinking culture and consumer behavior.
The popularity of alcohol-free drinks shows no signs of slowing down. Naked Life Spirits includes 11 canned cocktails and mixed drinks to accommodate the growing demand for recognizable cocktail alternatives. The range comprises non-alcoholic versions of popular cocktails like margaritas, negroni spritzes, Scottish sours, gin and tonics, and more. Consumers can purchase the mocktails in 500 convenience and petrol locations nationally and across Woolworths and Coles stores.
Image Credit: Naked Life