Lyre’s, the world’s most awarded non-alcoholic spirits company, created an alcohol-free version of pink gin that speaks to mindful drinkers who desire aesthetically appealing drinks. Lyre’s Pink London Spirit will capture the interests of those who already love pink gin but may enjoy drinking experiences that aren't centered on alcohol. Thanks to its color, the product is perfect for serving with premium tonic water.
Mark Livings, Lyre’s CEO and co-founder, says "Following the huge demand for pink gin in the UK, we created Pink London Spirit to bolster the Lyre’s collection and provide even more options for the sophisticated drinker to enjoy their favorite drink or cocktail of choice without the alcohol." With this new release, the brand knows that moderate drinkers will be satisfied.
Key Themes Behind This Trend
- Non-alcoholic Spirits
- Creating tasty non-alcoholic spirits that are visually stimulating for mindful drinkers.
- Pink Gin Alternatives
- Meeting the growing demand for pink gin alternatives that can appeal to sophisticated drinkers.
- Moderation in Drinking
- Catering to drinkers who opt for moderation in alcohol consumption by offering them appealing, non-alcoholic options.
Where This Applies
- Beverage Industry
- Developing Non-Alcoholic beverage options for growing audience desiring low alcohol or non-alcohol beverages.
- Hospitality Industry
- Providing Hotels, bars and restaurants, with a variety of non-alcoholic options to expand their menu and cater to a wider audience.
- Event Management
- Providing Non-Alcoholic drinks for events catered towards people who prefer to not consume alcohol.
