Lyre’s recently expanded its award-winning range of non-alcoholic spirits with canned drinks that are instantly ready to enjoy. These perfectly balanced non-alcoholic cocktails speak to a growing number of moderate drinkers in the UK.
Mark Livings, Lyre’s CEO and co-founder, says "The popularity of the Lyre’s core non-alcoholic spirits range and consumer demand for low calorie, premium non-alcoholic beverages for multiple occasions have driven the development of this RTD range." This new range of ready-to-drink products promises to speak to mindful drinkers who find themselves at home, on the go, or at a bar.
This new range of drinks includes Dark ’n Spicy, American Malt & Cola and G&T, as well as the brand's own take on Aperol Spritz and a sparkling Prosecco style.
What Makes This Trend Stand Out
- Canned Non-alcoholic Cocktails
- Demand for low calorie, premium non-alcoholic beverages is growing and more brands may choose to offer ready-to-drink products like Lyre's.
- Moderation Movement
- The rise of moderate drinkers presents an opportunity for brands to capitalize on selling non-alcoholic cocktails.
- RTD Non-alcoholic Beverages
- Ready-to-drink non-alcoholic beverages such as Lyre's canned cocktails offer convenience and innovation for consumers.
Sectors Adopting This
- Beverage
- The non-alcoholic beverage industry may see a shift towards canned premium, non-alcoholic cocktails.
- Hospitality
- Hotels, restaurants, and bars could offer premium, non-alcoholic canned cocktails as a viable low-alcohol option for their clientele.
- Packaging
- The packaging industry can continue to innovate and provide new solutions for non-alcoholic beverages, such as eco-friendly options for canned cocktails.
