Boutique rye whiskey maker WhistlePig has announced the launch of the 'PiggyBack 100% Rye,' all-new expression that has been aged for six years. The new whiskey was created by the late master distiller Dave Pickerell, who formulated the spirit to highlight the superior mixability of Whislepig's signature rye.
“PiggyBack 100% Rye is a gift from our late legendary distiller to his friends across the country and around the world, and of course, the bartenders who helped forge the WhistlePig brand from the very beginning," said Jeff Kozak, chief executive of WhistlePig.
For those interested, 'PiggyBack 100% Rye is set to be released in the United Kingdom starting today -- a date that was chosen by the company to coincide with the final round of WhislePig'ss first international cocktail competition.
Image Credit: WhistlePig
What Makes This Trend Stand Out
- Boutique Whiskey
- Opportunity for small distillers to create unique and personalized rye whiskeys with a focus on mixability.
- Mixable Spirits
- Growing demand for spirits that are easy to mix, particularly in the cocktail industry.
- Legacy Spirits
- Opportunity to honor and continue the legacy of influential master distillers through new whiskey expressions.
Sectors Adopting This
- Distillery
- Distilleries can take advantage of the boutique whiskey trend and expand their offerings with personalized and mixable rye whiskeys.
- Cocktail
- Opportunity for the cocktail industry to incorporate more mixable spirits like WhistlePig's 'PiggyBack 100% Rye' into their menus.
- Tourism
- Distilleries can attract visitors with tours and tastings, highlighting the legacy of master distillers and unique whiskey blends.
