The Bosford Rose Pink Gin has been introduced by Bacardi as the first of its kind for the US market to provide Millennial consumers with a new option to enjoy in place of traditional liquors and liqueurs.
The gin is achieved with a blend of premium botanicals including coriander, juniper, lemon peel, orange peel and angelica, which have been mixed with strawberry and raspberry flavors along with sugar. This creates a libation that is fruity and lightly sweet, which softens the traditionally bitter flavor profile that comes with gin and is not favored by a sizable cross-section of consumers.
The Bosford Rose Pink Gin was first introduced in Europe to strong success, which is what has encouraged the brand to bring the product to the US in hopes of satisfying discerning Millennial drinkers.
Millennial-Targeted Pink Gins
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