'Naturdays' is a Sessionable Light Lager with a Refreshing Flavor

 - Mar 12, 2019
References: naturallight & bevindustry
Natural Light created 'Naturdays' as a sessionable light lager with the flavors of ripe strawberries and fresh lemonade. The laid-back lager appeals to those who value a price point, a sweeter flavor profile and all-day refreshment—Natural Light also describes Naturdays as being perfect "for those who like strawberry lemonade... and drinking beer."

To express its bold yet relaxed spirit, the low-ABV lager is packaged in a bright 12-ounce aluminum can with pink flamingos. This animal, in particular, was chosen because the birds are "social creatures who embrace the Natty lifestyle."

With the rise of low-and no-alcohol products, consumers who are looking to lead healthier lives are opting for lighter beers with lower levels of alcohol.