Wolffer Estate's new gin is offered in a pastel pink color that makes the product stand out significantly from its more traditional counterparts.
The special-edition pink gin was created by the winemaker at Wolffer Estate, Roman Roth, who said that "everything he touches turns pink" and decided to use this vision to create a pink hard liquor. The gins' bottles were designed by the creative agency IWANT, which was inspired by nature in creating the branding for the product. The bottles are primarily made up of a clear glass to show off the gin's ethereal pink color, while labels reveal an illustration of a butterfly among plant life.
This special-edition gin will appeal to those who enjoy both the taste and aesthetic aspects of creating distinct cocktails.