The Malibu Fizzy Pink Lemonade is one of the latest cocktail creations from the Malibu Caribbean rum brand that will provide a summery flavor profile for consumers to enjoy this coming summer.
The canned cocktail has a 5% ABV and features a sparkling profile that has notes of citrus along with coconut for fans of the namesake spirit to enjoy. The drink plays on the recently popularity of pink alcohol drinks as consumers seek out beverages that look as good as they taste.
The Malibu Fizzy Pink Lemonade was spoken on by Pernod Ricard UK Marketing Director Philip Ainsworth who said, "The power of pink continues to influence alcoholic drinks innovation, crossing category, generational and gender boundaries. Summer is a key time for the Malibu brand as its target consumer looks for Instagrammable, sweet, yet refreshing drinks to enjoy during social occasions.”