Beefeater Pink is a delicious blend of flavors that presents itself in a lovely pink shade. This products comes from the legendary gin maker and is the brand's attempt to target "young Millennials." The brand hopes that this new gin will help target the 20-27 age group and Beefeater hopes that its new pink product will not only entice buyers, but will also build a sense of brand loyalty. Beefeater Pink hopes to be the next innovation in the gin industry and is confident that this new product will offer consumers a different drinking experience.
Beefeater Pink was not exactly an easy endeavor, as it took master distiller Desmond Payne MBE months to perfect the product. The pale pink gin expression may not be the first to market, but Beefeater takes pride in that it is the highest in quality. The gin riffs on the traditional flavors of a London Dry gin with the addition of strawberries. The inspiration for this flavor profile came from the brand's founder, James Borrough, who was one of the first to innovate alcohol with inventions such as raspberry gin, cherry brandy and British Brandy.
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