Pernod Ricard Introduces Beefeater Zesty Lemon
Niko Pajkovic — January 26, 2022 — Lifestyle
References: beefeatergin & thespiritsbusiness
French wine and spirit maker Pernod Ricard has added a new lemon-infused gin to its Beefeater range called 'Beefeater Zesty Lemon.' According to the brand's founder James Burrough, the new expression was made using the "freshest lemons" picked directly from London's Covent Garden market.
The new bottle arrives at 37.5% ABV and is described as delivering a "zingy freshness" that caters to today's "discerning gin drinker." According to the company, the new expression was inspired by the Burrough’s Lemon Gin that was first produced in the 1950s -- a unique spirit that also combined the tangy flavor of lemon with classic notes of juniper and the earthy taste of angelica.
“Our new flavored gin is not only vibrant and perfect for Instagram, but citrus has always been at the center of Beefeater, making it a perfect fit for the brand, said Murielle Dessenis, the Global Brand Director of Beefeater.
Image Credit: Beefeater
The new bottle arrives at 37.5% ABV and is described as delivering a "zingy freshness" that caters to today's "discerning gin drinker." According to the company, the new expression was inspired by the Burrough’s Lemon Gin that was first produced in the 1950s -- a unique spirit that also combined the tangy flavor of lemon with classic notes of juniper and the earthy taste of angelica.
“Our new flavored gin is not only vibrant and perfect for Instagram, but citrus has always been at the center of Beefeater, making it a perfect fit for the brand, said Murielle Dessenis, the Global Brand Director of Beefeater.
Image Credit: Beefeater
Trend Themes
1. Lemon-infused Spirits - There is a trend for creating fresh, inventive twists on classic spirits like gin by infusing them with fruit flavors like lemon.
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3. Instagrammable Liquids - A rising trend is creating drinks and spirits that are visually stunning and shareable on social media and other digital platforms.
Industry Implications
1. Alcohol - Producers in the alcohol industry can create disruptive innovation by introducing new flavors and twists to classic spirits, like Beefeater Zesty Lemon.
2. Beverage - Beverage companies can capitalize on the trend for clean label, functional drinks by introducing new botanical-based spirits like Beefeater Zesty Lemon.
3. Hospitality - Bars, restaurants and hotels can differentiate themselves by offering innovative, unique and trendy drinks and drinks menus that feature new fruit-infused spirits like Beefeater Zesty Lemon.
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