In an effort to meet the increased demand for spirits with lower-ABV, Beefeater recently expanded its portfolio with the introduction of the Beefeater Botanics Lemon and Ginger. Made from gin base and distilled botanicals, the beverage boasts a 27.5% ABV that contains no added sugar, artificial flavors, or sweeteners.
Murielle Dessenis, global brand director, commented on the inspiration for the launch, stating: ”For us, innovation is about driving the premium, quality credentials of Beefeater but also responding to key consumer trends in each market to offer our core target consumer, 25-34-year-old urban explorers, something new and exciting. We know that for these consumers social connections are important and Beefeater Botanics will open up new drinking options not only to recruit new consumers into the brand but the wider gin category.”
Image Credit: Beefeater