Cummins & Partners Creates a Funny Take on the Meet Grant Campaign
References: vimeo & designtaxi
Meet Grant is a popular campaign that featured a “car-proof man.” That is, the initiative featured a creatively imagined human with “reinforced ribs and a thick skull.”
Now, an Australian advertising agency — Cummings & Partners, collaborates with the Melbourne Advertising and Design Club on a parody of the highly regarded Meet Grant campaign but instead of a durable human that can withstand car crashes, the short film spotlights “The Only Person Designed to Survive a Career in Advertising.”
The updated Meet Grant campaign is quite humorous. The tongue-in-cheek initiate features a man with ears capable of “filtering out conflicting opinions,” “smaller than average genitals,” an extra liver for alcohol intake, as well as a “removable spine that aids dealing with various clients.”
Now, an Australian advertising agency — Cummings & Partners, collaborates with the Melbourne Advertising and Design Club on a parody of the highly regarded Meet Grant campaign but instead of a durable human that can withstand car crashes, the short film spotlights “The Only Person Designed to Survive a Career in Advertising.”
The updated Meet Grant campaign is quite humorous. The tongue-in-cheek initiate features a man with ears capable of “filtering out conflicting opinions,” “smaller than average genitals,” an extra liver for alcohol intake, as well as a “removable spine that aids dealing with various clients.”
Trend Themes
1. Parodic Advertising - Opportunity for companies to create humorous and creative parodies of existing advertising campaigns.
2. Tongue-in-cheek Marketing - Increased use of humorous language and messaging in advertising to appeal to younger generations.
3. Alternative Marketing Strategies - Encouragement for companies to experiment with unconventional advertising methods to stand out in a crowded market.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create unique and humorous campaigns for clients.
2. Marketing - Increased use of tongue-in-cheek messaging allows for targeting a younger demographic in the marketing industry.
3. Creative Services - Advancement in alternative marketing strategies provides opportunities for job creation in the creative services industry.
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