Berlei's Ad Emphasizes the Effects Sports Have on Breasts

 - Nov 9, 2018
References: berlei.au & designtaxi
In its amazingly creative lingerie ad, Australian intimates brand Berlei highlights the importance of a good sports bra. The campaign features the label's performance-oriented collection for Spring/Summer 2018 and the advertising materials are completed in partnership with ad agency The Monkeys.

Berlei's provocatively creative lingerie ad is dubbed 'Stop Your Boobs Playing Their Own Game.' The commercial boasts a breast-like ball that is used in sports like tennis, soccer or as a medicine ball. The tongue-in-cheek campaign calls attention to the fact that with each sport, female breasts can move around uncontrollably in their own way. As a result, Berlei urges consumers to look into their options for sport bras and select one, in order to avoid breast tissue damage and saggy body parts.