June 2018 fashion trends see the continued rise of embracing aspects of ones' appearance that were once considered to be "flaws," along with the influence of crowd-sourcing on the fashion world.
An example of the former is the UK-based fashion brand Missguided's recent campaign, which featured models that have interesting scars, birthmarks, freckles, burns, or various other conditions that are often unfortunately represented as "ugly." The models embracing and enjoying these aspects of their bodies reveal the power of self-acceptance in beauty.
As an example of the latter, Waterfield Designs has created a backpack that was designed with the various tips and recommendations offered by its crowdsourcing platform. The backpack is lightweight in design and is made from a premium, full-grain leather that ensures it has longevity.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
