Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Converse Campaign Taps Lourdes Leon for Positivity
The new Converse campaign channels Lourdes Leon — Madonna's 21-year-old daughter — to promote body value and empowerment. The new initiative builds on the recent commercial photographic movement toward "body hair, stretch marks, facial 'imperfections,' and all." The latest launch from the footwear brand is in collaboration with the founder of fashion label MadeMe Erin Maggee.
The limited-edition collection is inspired by the 90s and the 'One Star' silhouette. The clothing designs are sporty and summer-ready. The Converse campaign puts Lourdes Leon to the forefront and boldly embraces her armpit hair. Celebrating this natural state of being, the footwear label and its collaborator decisively make a stance that the time of appealing to unrealistic standards of beauty has come and gone.
Photo Credits: @mademe_nyc
The limited-edition collection is inspired by the 90s and the 'One Star' silhouette. The clothing designs are sporty and summer-ready. The Converse campaign puts Lourdes Leon to the forefront and boldly embraces her armpit hair. Celebrating this natural state of being, the footwear label and its collaborator decisively make a stance that the time of appealing to unrealistic standards of beauty has come and gone.
Photo Credits: @mademe_nyc
