The new Converse campaign channels Lourdes Leon — Madonna's 21-year-old daughter — to promote body value and empowerment. The new initiative builds on the recent commercial photographic movement toward "body hair, stretch marks, facial 'imperfections,' and all." The latest launch from the footwear brand is in collaboration with the founder of fashion label MadeMe Erin Maggee.
The limited-edition collection is inspired by the 90s and the 'One Star' silhouette. The clothing designs are sporty and summer-ready. The Converse campaign puts Lourdes Leon to the forefront and boldly embraces her armpit hair. Celebrating this natural state of being, the footwear label and its collaborator decisively make a stance that the time of appealing to unrealistic standards of beauty has come and gone.
Photo Credits: @mademe_nyc
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