Peruvian retailer Falabella launched an empowering summer campaign, targeted at women. The video is titled 'Mi cuerpo no necesita tu opinión' which translates to 'My body doesn't need your opinion.' With this marketing initiative, Falabella hopes to capture the attention of consumers and encourage women to confront, resist, and reject unsolicited comments about their bodies.
In addition to the video, Falabella goes a step further with its empowering summer campaign by creating an interactive dedicated website that features advice on how to approach unsolicited comments from psychologist Corina Wong—from setting boundaries and verbally communicating discomfort with the remarks to questioning the motivates behind the comments.
Falabella's 'My body doesn't need your opinion' will certainly have a positive effect on women.
Image Credit: Falabella
What's Driving This Trend
- Empowering Summer Campaigns
- Falabella's 'My body doesn't need your opinion' campaign empowers women to confront unsolicited comments about their bodies.
- Interactive Dedicated Websites
- Falabella's campaign includes an interactive website that provides advice on how to handle unsolicited comments.
- Resisting Unsolicited Comments
- Falabella's campaign encourages women to resist and reject unsolicited comments about their bodies.
Who This Affects Most
- Retail
- Falabella, a Peruvian retailer, launched an empowering summer campaign targeted at women.
- Marketing
- Falabella's empowering summer campaign captures the attention of consumers and encourages them to confront unsolicited comments about their bodies.
- Psychology
- Falabella's campaign includes advice from a psychologist on how to approach and handle unsolicited comments.
