The new line of LifeProof backpacks are built for rugged adventure and are designed to keep gadgets safe from unexpected disasters. The new line of backpacks currently come in four different models, all of which are purpose-built for hiking, traveling and commuting. While each pack is designed for specific scenarios, all of the LifeProof backpacks come with similar gadget-protecting features. Some of these features include water-resistant fabric construction, fleece-lined tech pockets and pass-through ports for earphones and charging cables.
While each pack shares common design features, they are all separated mainly by carrying capacity and overall size. The smallest of the four packs, the Quito, comes with an 18-liter storage capacity and lacks an included laptop sleeve. The three larger packs in the LifeProof backpack collection includes the Squamish, Goa and Squamish XL, which offer capacities of 20, 22 and 32 liters respectively.
Image Credit: LifeProof
Key Themes Behind This Trend
- Rugged Adventure Backpacks
- Opportunity for innovative backpack designs that prioritize gadget protection for adventurous users.
- Gadget-protecting Features
- Emerging trend of incorporating water-resistant fabric, tech pockets, and pass-through ports to keep devices safe.
- Differentiated Carrying Capacities
- Growing demand for backpacks with varying sizes and storage capacities to cater to different needs of users.
Where This Applies
- Outdoor Gear and Accessories
- Disruptive innovation opportunity in creating backpacks with advanced protection features for outdoor activities.
- Travel and Commuting
- Opportunity to develop backpacks that provide secure storage for gadgets during travels and daily commutes.
- Tech Accessories
- Innovative chance to design backpacks with specialized compartments and features to protect and organize tech devices.
