LifeProof's newest plastic accessory cases make the most of materials that are already in circulation and now, consumers can purchase Apple Watch, AirPods and AirPods Pro cases made from ocean-based recycled plastic. The functional and sustainable styles help to reduce the impact made on the environment and they offer stylish ways for device users to express themselves and their values. There's the Eco-Friendly Case for Apple Watch made with 85% ocean-based recycled plastic and the LifeProof Band for Apple Watch 38/40 mm, which boasts 99% ocean plastic yarn.
In just over a year, LifeProof has put more than 37,500 pounds of ocean-based plastic to good use in its case designs. As LifeProof CEO Jim Parke says, "LifeProof was born from the ocean with waterproof cases, and it is our responsibility to protect those waters that are so dear to us."
Why This Trend Is Growing
- Ocean Sustainability Accessories
- Create sustainable and eco-friendly accessories that use recycled ocean plastic to reduce environmental impact.
- Circular Economy Products
- Encourage the use of recycled plastic in product designs to increase demand and shift towards a circular economy.
- Eco-friendly Device Accessories
- Develop device accessories that cater to consumers' eco-friendly values and preferences with materials like ocean-based recycled plastic.
Industries Being Reshaped
- Consumer Electronics
- Manufacturers can incorporate recycled ocean plastic into product designs to attract a growing market of environmentally-conscious consumers.
- Fashion and Apparel
- Companies can create sustainable fashion and accessory lines using recycled ocean plastic materials to cater to consumers' eco-friendly preferences.
- Home Goods and Decor
- Incorporating recycled ocean plastic into the designs of home goods and decor can reduce environmental impact and appeal to eco-conscious buyers.
