Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

RVCA Employs the Talents of MUTI for a Summery Fashion Line

 - Jun 6, 2018
References: &
California-based clothing company RVCA does its part in celebrating and supporting independent illustrators and graphic designers in its recent summery fashion collection. For its hip and casual silhouettes, the brand taps into Capt Town-based creative MUTI, who delivers a whimsical, fun and playfully edgy pattern designs.

The illustrations are incorporated in RVCA's fashion line, where they seamlessly tie into the aesthetic of youth culture and offer a design-friendly approach to beachwear. From the peach-colored and print-abundant umbrella that will protect you from the sizzling sun to the fruit-accented denim jacket, MUTI gives RVCA's summery fashion a personal and extremely adorable twist, while simultaneously paying homage to his country of origin with subtle 'Hello Africa' patches and other appropriately themed motifs.