Fabric Story-Telling Collections

The visvim Spring/Summer 2018 Collection Spotlights Textiles

The new visvim Spring/Summer 2018 collection explores a range of different patterns, prints, and fabrics. Textiles are without a doubt the highlighting theme of the latest seasonal capsule, seeing a deep exploration of the different designs. The main concept of the experimenting with so many different options is to tell a story through the designs and fabric materials -- translating within itself of where it comes from and how it is produced.

One of the key ideas that are emphasized in the capsule include the bandana print from a Kiroki Nakamura sketch and it is seen adorning silk shirts, vests, and coats. Another story-telling print if the Chimayo wool pattern inspired by New Mexico, and the 'Foliage' design based off of a traditional Japanese indication of good fortune and prosperity.

Exploration of Textiles
Opportunity for disruptive innovation in the textile industry by expanding the range of patterns, prints, and fabric options.
Storytelling Through Design
Opportunity for disruptive innovation in the fashion industry through the use of prints and patterns to convey a narrative.
Cultural Inspiration
Opportunity for disruptive innovation in the fashion industry through the incorporation of cultural references in design and fabric materials.

Industries Being Reshaped

Textile Industry
Opportunity for disruptive innovation in the textile industry by exploring new patterns, prints, and fabric options to create unique products.
Fashion Industry
Opportunity for disruptive innovation in the fashion industry by using prints and patterns to tell stories and convey meaning through design.
Cultural and Heritage Industries
Opportunity for disruptive innovation in the cultural and heritage industries by incorporating traditional designs and fabric materials into modern fashion.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 84%
Freshness 8%