Popular shoe and clothing company Converse released a new collection of umbrellas and raincoats for kids -- each made to match a classic pair of sneakers from the brand.
The line features a series of fun all-over prints of the brand's classic high-top sneaker with the original one star branding. The hooded raincoats are made from a high-quality material that is durable and comfortable enough for children to wear all day. The umbrellas feature a similar print in multiple color options made to match each coat. Available in sizes for toddlers, kids and teens, the new collection comes in different colorways to add a pop of color to any rainy day.
The new collection of umbrellas and raincoats from Converse are available online, with the raincoats retailing for $27 and the umbrellas for $19.
What's Driving This Trend
- Printed Rainwear for Kids
- Designing rainwear with fun all-over prints of classic high-top sneakers provides an opportunity for other brands to create unique and eye-catching rain gear for children.
- Matched Sets of Rainwear and Accessories
- Curating collections of umbrellas and raincoats that coordinate with each other offers an opportunity for retailers to create bundled sets and enhance the shopping experience for customers.
- Colorful and Durable Rain Gear
- Developing raincoats and umbrellas in vibrant colorways made from high-quality materials presents an opportunity for manufacturers to cater to customers seeking both style and durability in wet weather apparel.
Who This Affects Most
- Children's Apparel
- The children's apparel industry can explore collaborations with footwear brands to create rainwear collections that reflect popular shoe designs.
- Outdoor Gear
- Outdoor gear retailers can expand their product offerings by introducing fashionable and functional rain gear for kids, including printed umbrellas and raincoats.
- E-commerce
- In the e-commerce industry, retailers can leverage the popularity of branded rain gear for children by offering exclusive online collections and promotions.
