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Hip Raincoat Collections

Converse's New Line of Umbrellas and Raincoats are Perfect for Children

— May 22, 2018 — Life-Stages
Popular shoe and clothing company Converse released a new collection of umbrellas and raincoats for kids -- each made to match a classic pair of sneakers from the brand.

The line features a series of fun all-over prints of the brand's classic high-top sneaker with the original one star branding. The hooded raincoats are made from a high-quality material that is durable and comfortable enough for children to wear all day. The umbrellas feature a similar print in multiple color options made to match each coat. Available in sizes for toddlers, kids and teens, the new collection comes in different colorways to add a pop of color to any rainy day.

The new collection of umbrellas and raincoats from Converse are available online, with the raincoats retailing for $27 and the umbrellas for $19.
Trend Themes
1. Printed Rainwear for Kids - Designing rainwear with fun all-over prints of classic high-top sneakers provides an opportunity for other brands to create unique and eye-catching rain gear for children.
2. Matched Sets of Rainwear and Accessories - Curating collections of umbrellas and raincoats that coordinate with each other offers an opportunity for retailers to create bundled sets and enhance the shopping experience for customers.
3. Colorful and Durable Rain Gear - Developing raincoats and umbrellas in vibrant colorways made from high-quality materials presents an opportunity for manufacturers to cater to customers seeking both style and durability in wet weather apparel.
Industry Implications
1. Children's Apparel - The children's apparel industry can explore collaborations with footwear brands to create rainwear collections that reflect popular shoe designs.
2. Outdoor Gear - Outdoor gear retailers can expand their product offerings by introducing fashionable and functional rain gear for kids, including printed umbrellas and raincoats.
3. E-commerce - In the e-commerce industry, retailers can leverage the popularity of branded rain gear for children by offering exclusive online collections and promotions.
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