With an expressive fashion editorial, HBX exhibits the Spring/Summer 2018 offerings of contemporary streetwear brand MISBHV. The photoshoot, conducted by Carol Tam, communicates the timeless silhouettes and their subdued retro detailing with a delicately youthful and carefree aesthetic. The MISBHV's Spring/Summer 2018 capsule of contemporary and expressive fashion is defined by HBX as carrying an ambiance that is termed "Post-Soviet cool."
The editorial highlights a few noteworthy pieces like the ultra-compact and Poland-manufactured Monogram Belt Bag, as well as the similarly patterned Monogram Leather Ankle Boots. The MISBHV's logo-heavy aesthetic has become well-known in the fashion industry due to its endorsement from stars like Rihanna, A$AP Rocky and Kylie Jenner. Hence, this is why the expressive fashion editorial puts these MISBHV items to the forefront.
Photo Credits: Carol Tam
What's Driving This Trend
- Expressive Fashion Editorials
- Disruptive innovation opportunities include incorporating augmented reality technology to create interactive fashion editorials.
- Minimalist Fashion
- Disruptive innovation opportunities involve developing sustainable and eco-friendly materials and manufacturing processes for minimalist fashion brands.
- Timeless Silhouettes
- Disruptive innovation opportunities lie in the implementation of 3D printing technology to create customizable and on-demand timeless fashion pieces.
Who This Affects Most
- Fashion Photography
- Disruptive innovation opportunities exist in leveraging artificial intelligence and machine learning to enhance and automate fashion photography processes.
- Streetwear
- Disruptive innovation opportunities include integrating smart textiles and wearable technology into streetwear designs for enhanced functionality and connectivity.
- Celebrity Fashion Endorsement
- Disruptive innovation opportunities lie in leveraging blockchain technology to create transparent and secure platforms for celebrity fashion endorsements.
