Luxe Timepiece Joint Concept

Tourbillon Audemars Piguet x AMBUSH Collab with Yoon and Verbal

The Audemars Piguet Royal Oak Concept Flying Tourbillon is a limited-edition collaboration with AMBUSH founders Yoon Ahn and Verbal. The design is part of the Royal Oak Concept line and features a flying tourbillon mechanism positioned within a highly technical case architecture. The watch is produced in a limited run of 150 pieces, combining AP’s high-watchmaking engineering with AMBUSH’s contemporary design direction.

The case follows the Royal Oak Concept format with a sculptural, angular construction designed around titanium and high-tech materials typical of the collection. The dial is built around an openworked layout that exposes the movement, with the flying tourbillon acting as the central visual and mechanical focus. The design uses strong contrasts between dark case surfaces and highlighted movement components to emphasize depth and mechanical complexity.

Image Credit: Yoon Ambush, Audemars Piguet

High-watchmaking and Streetwear Fusion
Limited-run collaborations between haute horlogerie houses and streetwear designers are creating culturally resonant luxury objects that redefine collectible desirability.
Exposed Mechanical Aesthetic
Openworked dials and prominently displayed tourbillon mechanisms are positioning visible movement architecture as a primary design language that elevates technical transparency into luxury appeal.
Sculptural High-tech Case Design
Use of titanium and advanced composites in angular, architectural caseforms is enabling lightweight, structurally complex watches that challenge traditional notions of material luxury.

Where This Applies

Haute Horlogerie
The melding of artisanal movement engineering with contemporary design sensibilities is reshaping product lifecycle economics around scarcity, storytelling, and secondary-market dynamics.
Luxury Fashion
Collaborative capsule products between fashion labels and watchmakers are expanding brand narratives into tangible status goods that blend sartorial identity with mechanical craftsmanship.
Advanced Materials and Manufacturing
Adoption of aerospace-grade alloys and precision additive or subtractive manufacturing techniques is enabling novel geometries and performance characteristics that disrupt conventional production constraints.
SCORE
8.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 75%
Freshness 92%