Amsterdam-based brand Welter Shelter's Spring/Summer 2018 lineup is comprised of 60s- and 70s-inspired outerwear silhouettes that are a fashionable interpretation of the Land Art movement—also referred to as Earth Art or Environmental Art, it is a style that protests plastic aesthetics by using natural materials.
Much like the movement, Welter Shelter focuses on an earthy ambiance. The 70s-inspired outerwear pays strong attention to versatility, functionality and breathability. The silhouettes are highly weather-adaptable, as the fabrics are waterproof and windproof. The Spring/Summer 2018 collection also features waxed-coated cotton that adds to the intended earthy appearance, as well as a special climate control program that responds with regard to the external environment.
Photo Credits: Dennis Swiatkowski
Why This Trend Is Growing
- 70s-inspired Outerwear
- Disruptive innovation opportunity: Develop sustainable outerwear using natural materials in nostalgic 70s-inspired designs.
- Weather-adaptable Fashion
- Disruptive innovation opportunity: Create clothing that responds to external weather conditions for enhanced comfort and adaptability.
- Environmentally-focused Design
- Disruptive innovation opportunity: Design fashion that protests plastic aesthetics and emphasizes the use of eco-friendly materials.
Industries Being Reshaped
- Fashion Industry
- Disruptive innovation opportunity: Introduce eco-friendly and weather-adaptable outerwear designs to the fashion market.
- Sustainable Fashion Industry
- Disruptive innovation opportunity: Merge nostalgic 70s-inspired designs with sustainable and weather-adaptable materials.
- Outdoor Apparel Industry
- Disruptive innovation opportunity: Incorporate weather-adaptable fabrics and eco-friendly materials into the production of outdoor apparel.
