The soon-to-launch Millennial-targeted Crayola Beauty makeup range is set to be available exclusively through online fashion and beauty retailer ASOS.
58 products will be unveiled with the release of Crayola Beauty in June, including everything from color-changing lipsticks to eye palettes, highlighters and chromatic mascara wands. One standout product from the colorful beauty collection is a first-of-its-kind face crayon, which is said to be suited for use across the eyes, lips and cheeks.
Last year, ASOS unveiled its first beauty line with a 'Go Play' campaign that championed diversity, experimentation, boundary-pushing and self-expression. In this same theme, the Crayola Beauty line encourages just as much creativity by urging consumers to paint, draw, smudge and in general, 'Color Outside the Lines.'