Megabrand Nike and ALYX's Matthew M. Williams collaborate on a collection of incredibly high-performance wear that relies on computational and analyzed data for its strategic design. The upcoming drop is an experiment that tests the boundaries of digital tools in the context of athletic wear — it is what Italian designer Matthew M. Williams claims to be "the future of design."
The silhouettes of the Nike x ALYX high-performance wear is informed by carefully scanned motion data that reveals likely heat and sweat zones. Matthew M. Williams includes his "own design ethos" to bring about a signature fashion-forward aesthetic.
Offering an inclusive range of training gear for men and women, the Nike and ALYX high-performance wear is bound to be incredibly versatile, breathable and comfortable.
Photo Credits: Nick Knight
Digitally Enhanced Athletic Wear
More Stats +/-
High Performance Compression Tights
Iconic Ice Tea-Themed Streetwear
Updated Performance Windbreakers
80s-Styled High Performance Anoraks
Humane Exercise Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.