In May 2018, Hong Kong hosted its sixth pop-art event, boasting a total of 115 local and international galleries. The Affordable Art Fair was held at the Hong Kong Convention and Exhibition Centre. It was one of those instances when people gathered to celebrate and support the artistic community, as well as enjoy some interesting mixed-media works, illustrations and live performances.
The pop-art event identifies the movement of the 20th century as still a relevant driving force for inspiration, especially in an age that strongly engages with capitalism, ownership and global brands. From mixes of fashion and cartoons—the Supreme and the Simpson's mash-up illustrations—to quirky logo plays like the broken Nike Swoosh, this pop-art event was definitely a gathering of great talent and relevant commentary.
Affordable Art Fair Hong Kong Supports Established & Emerging Artists
1. Pop-art Revival - The Affordable Art Fair in Hong Kong highlights the continued relevance of pop-art as a driving force for inspiration in contemporary art.
2. Mixing Fashion and Cartoons - The event showcased the trend of combining fashion and cartoon themes in art, creating opportunities for collaborations between fashion brands and artists.
3. Subversive Logo Plays - The use of subversive logo plays, such as the broken Nike Swoosh, demonstrate the potential for disruptive innovation in brand marketing and messaging.
1. Art Galleries - Art galleries can explore the potential of pop-art and mixed-media works to attract a broader audience and increase sales at their exhibitions.
2. Fashion - Fashion brands can collaborate with artists to create unique pieces that integrate fashion and cartoon elements, appealing to a younger consumer demographic.
3. Marketing and Advertising - Brands can leverage the trend of subversive logo plays to create disruptive marketing campaigns that challenge traditional brand messaging and engage their target audience.