Seoul-based fashion label Used Future is returning for the Spring/Summer 2018 season with its latest collection entitled 'City Project -- Tokyo, Japan.' The seasonal range draws a strong inspiration from the cultural elements of Tokyo, and it translates through the implementation of graphic details. The City Project collection features a series of graphic hoodies, t-shirts, headwear and even stickers. The specific Tokyo focus dials in on the local citizens and culture because as a Korean fashion label, it wanted to implant its own streetwear style into its neighboring surroundings.
Some of the standout items from Used Future's latest collection include the tiger motif graphic t-shirts and the "dad caps" with adjustable straps and simplistic branding details at the front panel.
Key Themes Behind This Trend
- Cultural Fashion Collections
- Fashion brands are implementing different cultural elements into their collections, creating an opportunity for more diverse marketing and sales strategies.
- Graphic Streetwear
- The use of graphic design and streetwear elements is becoming more popular in high fashion, creating a disruptive opportunity for new collaborations and designs.
- Localized Inspiration
- Fashion labels are drawing inspiration from local cultures and populations to expand their reach and audience, suggesting an opportunity for community-driven marketing campaigns and merchandising strategies.
Where This Applies
- Fashion
- Apparel brands should consider integrating diverse cultural elements into their collections to attract wider audiences and increase sales.
- Graphic Design
- Graphic designers can collaborate with fashion brands to create unique and eye-catching designs for streetwear and other types of apparel.
- Tourism
- Local cultures and populations can inspire fashion lines and attract tourism, highlighting an opportunity for tourism and fashion collaborations to boost local economies.
