Parisian fashion label BOYHOOD and well-known footwear brand ASICS collaborate on a capsule of retro sportswear that fuses French stylings with athletic silhouettes. The Spring/Summer 2018 offerings are characterized by the nostalgic aesthetic of the 80s and intermixed with performance-oriented features like highly visible reflective patches and stretchy fabrics. The color palette of the retro sportswear is decisively old-school, while the brands promote the collaborative silhouettes to the "athletic youth."
From the dual-colored nylon and fleece crewneck in forest green to the branded vibrant orange t-shirts, the BOYHOOD x ASICS Spring/Summer 2018 collection is reminiscent of the types of styles one would find at a second-hand store. In addition, the footwear counterparts of the retro sportswear silhouettes amplify the nostalgic aspect with their classic runners designs.
Photo Credits: Rémi Ferrante
Why This Trend Is Growing
- Retro Athletic Apparel
- Fashion brands are collaborating with athletic brands to produce nostalgic activewear, offering innovation opportunities for brands to merge fashion and function in their products.
- Reflective Patches
- Athletic apparel is integrating reflective patches for better visibility during night activities, paving the way for the integration of smart technology in future activewear.
- Old-school Color Palettes
- Athletic apparel is drawing inspiration from past decades for color palettes, creating innovation opportunities for companies to incorporate vintage designs in modern-day activewear products.
Industries Being Reshaped
- Fashion
- The collaboration between fashion and athletic brands presents a new market for innovative activewear that combines style and function.
- Athletic Footwear
- Retro athletic apparel collections present innovation opportunities for athletic footwear brands to reintroduce classic designs and generate interest in nostalgic athletic footwear styles.
- Smart Wearables
- The integration of reflective patches in athletic apparel presents an opportunity for developing smart clothing that enhances the safety and performance of athletes during low-light activities.
