The new Parmigiani Fleurier Type 390 timepiece was created to match the luxurious new Bugatti Chiron Sports car. The 2019 Chiron Sport first made its debut recently at the Geneva International Motor Show. This is not the watch label's first time working in collaboration with Bugatti, as it has previously crafted another car-correlating timepiece.
The new Type 390 is constructed in a white gold and black carbon fiber, with accenting details of a range of leather. Each Type 390 timepiece can be personally customized to match with its owner's Bugatti, giving ultimate luxurious control. One doesn't have to own the Bugatti Chiron Sport to get the fully customized watch, which also offers choices of sapphires on the face and various buckle colors.