As part of Magnum's Take Pleasure Seriously campaign, the ice cream manufacturer has partnered with Alexander Wang to create the MAGNUM X ALEXANDER WANG cooler bag. Designed by the legendary fashion designer, the cooler bag features a full-black leather wrap that is meant to embody the decadence of Magnum with the edgy style of Wang. The entire bag is handmade and will be available as a limited-edition item through Alexander Wang's website.
To promote the release of the MAGNUM X ALEXANDER WANG cooler bag, the designer and Bella Hadid participated in a photoshoot as well as an event at the Cannes Film Festival. The event had both Wang and Hadid create their own personal Magnum ice cream bars, which were then adorned with a gold coin with the creator's initials.
Image Credit: Alexander Wang, Magnum Ice Cream