As part of Magnum's Take Pleasure Seriously campaign, the ice cream manufacturer has partnered with Alexander Wang to create the MAGNUM X ALEXANDER WANG cooler bag. Designed by the legendary fashion designer, the cooler bag features a full-black leather wrap that is meant to embody the decadence of Magnum with the edgy style of Wang. The entire bag is handmade and will be available as a limited-edition item through Alexander Wang's website.
To promote the release of the MAGNUM X ALEXANDER WANG cooler bag, the designer and Bella Hadid participated in a photoshoot as well as an event at the Cannes Film Festival. The event had both Wang and Hadid create their own personal Magnum ice cream bars, which were then adorned with a gold coin with the creator's initials.
Image Credit: Alexander Wang, Magnum Ice Cream
What Makes This Trend Stand Out
- Fashion X Food Collaborations
- The partnership between a luxury fashion designer and a food brand can result in exclusive and unique products, which cater to a specific target market.
- Luxury Coolers
- Luxury brands can innovate in the cooler and portable storage industry by incorporating designer collaborations to create one-of-a-kind and high-end coolers for their target audience.
- Limited-edition Products
- Creating limited edition items can increase brand value and exclusivity, attracting consumers who are willing to pay a premium for unique products.
Sectors Adopting This
- Food Industry
- Food brands can collaborate with high-end fashion designers to create unique products that cater to a specific target market.
- Fashion Industry
- Luxury fashion brands can innovate in the cooler and portable storage industry by collaborating with cooler brands, to create high-end coolers for their target audience.
- Event Planning Industry
- The collaboration between designer brands and food brands can cater to specific event planning needs, increasing the value of event planning services offered.
