Airports aren't always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new airport vending machine, which offers a free candy bar to those experiencing a flight delay.
Chocolate makes everything better, and Kit-Kat is capitalizing on that fact with this unique experience at the São Paolo airport. The candy bars are reserved for those experiencing a flight delay and consumers must scan their boarding passes in the machine in confirm that their flight is on the delayed list. Following this confirmation, the machine will dispense a chocolate bar, offering consumers a little reward for their patience.
This marketing effort serves as an extension of the brand's "Have a Break" campaign, which has been famously active for over 60 years.
What's Driving This Trend
- Airport Vending Machines
- Opportunity for airlines and airports to enhance customer satisfaction by offering unique vending machine experiences.
- Flight Delay Rewards
- Opportunity for brands to provide incentives to travelers experiencing flight delays.
- Branded Marketing Extensions
- Opportunity for brands to extend their marketing campaigns and offer unique experiences to consumers.
Who This Affects Most
- Travel & Hospitality
- Opportunity for travel and hospitality industry to enhance customer experience and differentiate themselves from competitors.
- Confectionery
- Opportunity for confectionery industry to connect with customers in unique and memorable ways.
- Advertising & Marketing
- Opportunity for advertising and marketing industry to develop creative campaigns that resonate with consumers.
