Airports aren't always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new airport vending machine, which offers a free candy bar to those experiencing a flight delay.
Chocolate makes everything better, and Kit-Kat is capitalizing on that fact with this unique experience at the São Paolo airport. The candy bars are reserved for those experiencing a flight delay and consumers must scan their boarding passes in the machine in confirm that their flight is on the delayed list. Following this confirmation, the machine will dispense a chocolate bar, offering consumers a little reward for their patience.
This marketing effort serves as an extension of the brand's "Have a Break" campaign, which has been famously active for over 60 years.