Mars Wrigley is partnering with Switzerland-based Selecta to bring a new generation of smart vending machines to consumers. These next-generation candy dispensers boast colorful 48" touchscreens, the capacity to share detailed product and nutritional information and modern payment processing systems. Candy lovers will also be able to receive personalized product suggestions when they encounter these smart vending machines at public locations like workplaces, airports, railway stations, universities and hospitals.
The vending machines can also be used for the purposes of video advertising, remote planogram updates and sharing dynamic animations.
With these smart vending machines from Selecta and Mars Wrigley, consumers will have a new way to purchase products from the world's leading manufacturer of chocolate, which is known for brands like M&M’S, Snickers, Twix, Mars bar, Maltesers and Extra.
Why This Trend Is Growing
- Smart Vending Machines with Touchscreens
- The growing popularity of touch screen-equipped smart vending machines is opening up opportunities for businesses to engage with customers and increase revenue by offering more personalized experiences.
- Innovative Vending Machine Technologies
- Advancements in vending machine payment systems, product information delivery, and digital advertising capabilities are creating disruptive innovation opportunities for businesses looking to modernize the vending experience and increase customer engagement.
- Data-driven Insights for Vending Machine Analytics
- With the use of smart vending machines, businesses can gather valuable data on customer buying behavior and preferences. This data can be used to optimize inventory management and tailor product selection to drive sales volumes and revenue growth.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage smart vending machines to enhance customer convenience and engagement, as well as optimize inventory management and sales growth through data analytics and product personalization.
- Advertising and Marketing
- The advertising and marketing industry can utilize smart vending machines as an innovative digital platform for targeted advertising and real-time engagement with consumers.
- Retail and Consumer Goods
- Retail and consumer goods companies can leverage smart vending machines to increase sales volumes, revenue growth, and consumer engagement by offering more personalized experiences and real-time insights into buying behavior and preferences.
